Marketing is done in several phases. There are different phases which include: awareness, interest, consideration, intent, evaluation, and finally the purchase.
Throughout each step of the journey, marketers need to stay connected and keep their leads engaged and interested.
Ultimately, the goal is to take the lead to the bottom of the funnel, and that cannot be done without spending time on a top-of-the-funnel marketing strategy.
What is the top funnel?
When marketers refer to the top of the funnel, they are referring to the first step of the buyer’s journey.
It’s the process where marketers spread brand awareness about their services or products, and try to engage with customers throughout the bottom of the funnel.
Let’s make it more simple.
When we do marketing or spread brand awareness a lot of people come to know about what we are offering. However, as these people go down into the funnel, the pool gets smaller.
Eventually, at the bottom only those people engage who are really interested in your offer, products, or services.
If you don’t know about funnels? Just click here to learn.
Marketers do this through the use of channels and tactics such as:
- Blogs and websites
- Direct mails
- Social media
- SEO
- Video marketing
- Online ads
- Influencer outreach
Marketer’s Goals at the Top of the Funnel?
The top of the funnel has mainly two goals at that stage:
- Generate Leads
- Brand Awareness
Firstly, marketers try to grab the attention of their targeted audience and convince them that your brand offers value.
Once your buyer starts considering your product/service, or interested in your offer, so the succeeding strategy that marketers do is to encourage buyers with interesting communication to make them reach the bottom of the funnel.
Eventually, the goal is to convert visitors into customers, boost sales, and ROI.
Iron Funnel can create suitable marketing funnels that would help your brand to convert visitors into loyal customers.
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