Conversational marketing is a way to connect with customers on their own turf. It’s about being present and accessible in the customer’s world, online and offline. Conversations are happening all around us every day.
They happen at events where people gather, they happen between friends as they go about their days, and they even happen to strangers who somehow find common ground during a chance encounter at the grocery store.
These conversations can be good or bad for your company but either way it is important that you have an understanding of what conversational marketing means so you can make your business more successful!
The first thing that needs to be done in order for your company to start implementing conversational marketing into its strategy is by really listening to what customers are.
The Benefits of Conversational Marketing
Know more about customers
Conversational marketing allows you to speak directly with your actual customers. Instead of recruiting potential ones for surveys or research, you are actually getting to reach out and convert these already interested customers.
Instead of losing customers that don’t exactly fit into the standard model available on your website, you can work with them to find a solution. If you are selling a service maybe what they need is 1 free trial or maybe services 1 and 3 instead of 2 and 3.
Create positive experiences
If you’re a marketer, creating positive customer experiences is probably something that you’re acutely aware of.
You might spend hours making sure your site and social media are working properly as well as monitoring email campaigns to make sure they deliver the right message at the right time with just enough information for customers to engage in conversation through comments or feedback without overwhelming them.
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