What is a Link Shortener?

What is a Link Shortener?

It’s something that we get quite asked a lot that, what is a link shortener? The answer could be simply that, it’s a tool that converts your long URL into a short one accordingly to what you prefer. However, let’s have a look at some of the aspects of URL Shortener. 

The other names you might hear of the term Link Shortener are, URL Shortener, Link Shrinker, Link Compressor, URL Condenser, and a Vanity URL Creator. All of these terms are the same as the Link Shortener. 

How does it work?

Suppose that you have a long URL with complex characters, which is quite hard to remember and understand. So the URL shrinking tool could cut it and make it short. 

Instead of using generic domains such as bit.ly, you can do that with your own custom domain. 

It helps you in sharing links online, getting leads, boost sales, gain trust, and, Improve CTR (click-through rate).

Ultimately, it’s quite helpful if you’re a marketer or a business owner. 

Short URLs are preferable for many reasons, It makes things easy to do and perform well as compared to long one especially with numbers. 

It’s difficult to read the long URLs in the text, and links could break if we failed to add them properly. 

Shortening URL gaining popularity because of Social Media and Mobile Messaging. As we know that Twitter has a 140 character limit, so it’s effective when we convey the message in limited words. 


There are a lot of Link Shortening services available on the Internet, and they often provide some useful features such as URL shortening and tracking traffic. Most of them are free to use online. 

If you’re using Internet and often share links, so it would be good to use URL shortener whether it’s for personal usage or for business. 

What do you think about it? We would love to hear your thoughts in the comment. 

Iron Funnel Link Shortener

We have our own Link Shortener because is the base for Link Tracker, Token Manager and other services.
Why use Iron Funnel Link Shortener?. Because is fully integrated with the whole Iron Funnel ecosystem so, all people that use a link shortened by Iron Funnel Link Shortener is tracked and the data is share with the rest of Iron Funnel marketing tools.

Interested?. It’s FREE!, Yes!. You can try it here:

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