If you spent any time learning about marketing analytics, you probably came across the term Funnel Marketing. If you aren’t sure about What is a Sales Funnel Marketing Strategy, then Iron Funnel will clear up all kinds of confusion in your mind.
Funnel Marketing is a strategy that visualizes the path visitors take to find out your brand or website and then converts into customers.
What is a Marketing Funnel?
A Marketing or Sales Funnel is a visual representation of steps that visitors take from finding out your brand to become your customers.
These are the four common steps of Marketing Funnel:
Funnel Marketing is based on these four simple steps, and even though big companies use this strategy to get conversions.
Grabbing attention play an important part, It works like a person sees an ad, social media post, or hears about you from a friend.
Then it comes to interest; if they think that you can solve their problem, that sounds perfect.
Once the prospect has done their research and finds out that you can solve their problem so the next step is that they want to convert.
And then the prospect takes the action and that is the final step of the marketing funnel.
The action might be different according to the brand and industry. Maybe you want the prospect to sign-up, fill a form, or purchase a product. Although, the action depends on what you’re trying to convenience your customer into.
When a visitor performs an action that you want them to do is called a conversion.
Let’s make it more simple: Suppose that someone is browsing and then they have seen your ad, and it grabs their attention. Then they’ll go through the whole process until the conversion.
Why the Set of Steps to Conversion Called Funnel?
The structure of Funnel Marketing is the same as a funnel. There are a lot of people who take the first step but didn’t go through the whole process till conversion. As the people continue along and take the next steps some of them drop out.
For example: If you’re running an ad campaign, there would be a lot of people who find out your brand, but some people might not be interested and drop out. So till process to the action, just the most interested people left.
Do you think that losing customers might be a bad thing – but it’s not true. Honestly, not everyone in your funnel will convert.
The top of the funnel where everyone might be interested (visiting your campaign or website) but only the most interested people will convert and that’s why it is called funnel marketing.
Different Types of Funnels
Here at Iron Funnel, we are focusing on marketing funnels. The first step starts with some type of marketing campaign. That might be a content marketing campaign, PPC ad, social media ad, or video ad. Therefore, the first step in the funnel is some sort of marketing campaign.
Below we have mentioned some types of funnels:
- Sales funnels
- Webinar funnels
- Email funnels
- Video marketing funnels
- Lead magnet funnels
- Home page funnels
We have tried to cover up all the fundamentals of Funnel Marketing. Iron Funnel is here to create the funnel for your business that converts visitors into customers.