What is Middle of the Funnel Marketing?

What is Middle of the Funnel Marketing?

After understanding the top of the funnel, now let’s know about what is the middle of the funnel. Sounds good, right? Read on…

A typical sales funnel has 3 main sections: the top of the funnel, the middle of the funnel, and the bottom of the funnel.

Leads enter into the funnel and then the number of people decreases step by step, and eventually, the most interested people remain at the bottom to convert into customers. 

Let’s make it more simple.

Suppose that a pool of people saw your advertisement, and they just want to check out what you are offering, but as going through the whole process, the number of users decreases gradually. In the end, the most interested people will become your customers. 

In this article, we will cover the middle of the funnel or evaluation stage of the buyer’s journey.

At this point, your sales team and marketing team should work together on-demand generation.

While prospects are almost ready to buy, they do a lot of research and probably decide between you and your competitors to find the best fit and value.

What is The Middle Of The Funnel?

The middle of the funnel refers to reaching potential customers who are already in your database and engaging with your brand. Simply, it’s the next step after the top of the funnel.

 The mid-funnel strategy may include:

  • Email marketing
  • Marketing automation
  • Live events

The content should be educational and entertaining while introducing more information about a brand’s solutions.

That means we need content that educates them and handles all sales objections. This is a part of the lead nurturing process, and this can be done by sharing content such as:

  • Blog posts
  • FAQ’s
  • Video tutorials
  • Webinars

Content should engage users and inform marketing and sales according to their interests and purchase intent. 

The marketer’s goal is to identify that the lead is good for the company. Secondly, the customer’s interest in the purchase. 

Iron Funnel knows the best about marketing and can choose the right strategy for you to convert visitors into customers.

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