What is The Bottom Of The Funnel? — Marketing Strategy

What is The Bottom Of The Funnel? — Marketing Strategy

You’ve learned about the top-of-the-funnel and middle-of-the-funnel which engaged and informed your prospects. Your next step is to convert them into clients.

You attract potential customers and manage in getting them to the bottom of the funnel. Now it’s time to wrap up the deal and convince them that your solution is the best option.

The bottom of the funnel is where you want the lead to be, and you’ve put a lot of effort into bringing them up. This is when prospects make the final decision to buy from you or a competitor.

Let’s have a look at some more details.

What is The Bottom Of The Funnel?

When marketers talk about bottom-of-the-funnel content, they talk about assets that help convince a potential client to buy from your company. 

This content is frequently used by your sales staff. In general, they highlight products or services more directly, as opposed to the high-level content used to build trust.

At this point, channels and tactics consist of:

  • Sales enablement
  • CRM
  • User Communities

Marketer’s Goal At The Bottom Of The Funnel

The goal at this step is quite simple, get leads and convert them into customers. To do this, the sales team must solidify their relationship with prospects, and you must show why you are better than competitors.

The questions your buyers have at this stage of their journey tend to be more logistics, how does the product they’re interested in really works?


The audience at the bottom of the funnel is much smaller, so you need to focus and be specific. In order to turn prospects into customers, you need to help them envision what it’s like to have the product or service available to them.

If you succeed in convincing leads that your solution is the best for the competition, and can solve their problems, then they’ll take action.

Still, confused? Iron Funnel is here to make the right strategy for your business. 

1 comment so far

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