QR codes, or quick response codes, are a type of barcode that can hold more information than the traditional one-dimensional (1D) barcodes. With QR Codes, it is possible to provide…
What is a QR Code and How Do You Use It?
What is a Community Manager?
In this post, we will discuss What is a community manager? As well as their primary responsibilities. The social media site has changed the partnership between companies and individuals, so…
What is a Digital Ad Trafficker?
Many of you are curious about What is a Digital Ad Trafficker? Digital advertisement trafficker is responsible for applying and creating ad campaigns on the web in order to raise…
Three Tips For a Successful Social Engagement Strategy
Engagement is the key to any social media user's success. Promoting your brand on social networks is therefore essential for businesses. If done right, it can positively affect businesses to…
What are Customer Engagement Strategies?
Numerous businesses are running on the Internet, and everyone’s goal is to bring in new customers — don’t get us wrong, it’s important. But another priority should be focusing on…
How Do You Measure Influencer Marketing Impact?
Not long ago, the idea of "influencer marketing" was a marginal consideration. However, in recent years, there has been a gradual shift in the way agencies approach influencer marketing, with…
How Do You Calculate a Conversion Rate?
There might not be a term heard more frequently by marketing specialists than the conversion rate. And that's for a reason — the conversion rate is everything to a business…
What is Lead Scoring? Why It’s Important?
Most marketers have a primary goal of generating leads for their business. But if you're a marketer, you know that not all leads convert into customers. This raises the question…
What is a Lead or Prospect? What’s The Difference?
Lead and prospect, These two terms that you probably hear regularly. They are surprisingly difficult to define because there is not a single universal definition. Every customer starts as a…
What is AIDA Funnel Model? Marketing Strategy — Definition
You've often heard the term "AIDA" from marketers. So what is AIDA Funnel? In the post, we will guide you on the fundamentals of AIDA. It contains four words, stands for attention,…