There might not be a term heard more frequently by marketing specialists than the conversion rate. And that's for a reason — the conversion rate is everything to a business…
How Do You Calculate a Conversion Rate?
What is Lead Scoring? Why It’s Important?
Most marketers have a primary goal of generating leads for their business. But if you're a marketer, you know that not all leads convert into customers. This raises the question…
What is a Lead or Prospect? What’s The Difference?
Lead and prospect, These two terms that you probably hear regularly. They are surprisingly difficult to define because there is not a single universal definition. Every customer starts as a…
What is AIDA Funnel Model? Marketing Strategy — Definition
You've often heard the term "AIDA" from marketers. So what is AIDA Funnel? In the post, we will guide you on the fundamentals of AIDA. It contains four words, stands for attention,…
What is The Bottom Of The Funnel? — Marketing Strategy
You’ve learned about the top-of-the-funnel and middle-of-the-funnel which engaged and informed your prospects. Your next step is to convert them into clients. You attract potential customers and manage in getting…
What is Middle of the Funnel Marketing?
After understanding the top of the funnel, now let's know about what is the middle of the funnel. Sounds good, right? Read on… A typical sales funnel has 3 main…
Top of the Funnel Marketing: Marketing Strategy — Defination
Marketing is done in several phases. There are different phases which include: awareness, interest, consideration, intent, evaluation, and finally the purchase. Throughout each step of the journey, marketers need to…
3 Tips to Create a Landing Page Effective
A successful landing page is the backbone of thriving online marketing. Iron Funnel will share 3 tips to create a landing page. Your offer may be considerable and optimized but…
What is Opt-in Email Marketing?
Opt-in is permission-based email marketing to get the audience’s email addresses. Email can be collected in various ways such as providing a free download, trail-subscription, newsletter, or any other offer.…
What is a Lead Magnet?
Often you might have heard the term Lead Magnet. But wait, have you ever thought What is Lead Magnet? Well, it’s the term that is used in marketing for providing…