Inbound marketing is a process of attracting customers to your business through content. Content can be anything from blog posts, infographics, videos, podcasts, and more. The reason inbound marketing works…
What is the Meaning of Inbound Marketing?
What is the Difference Between Organic and Paid Traffic? Which One is Better?
Which type of traffic is better? Organic or Paid Traffic? This blog post will help you to understand the difference. Organic traffic is free and paid traffic costs money. For…
What Does Conversational Marketing Mean?
Conversational marketing is a way to connect with customers on their own turf. It's about being present and accessible in the customer's world, online and offline. Conversations are happening all…
How Do You Measure Influencer Marketing Impact?
Not long ago, the idea of "influencer marketing" was a marginal consideration. However, in recent years, there has been a gradual shift in the way agencies approach influencer marketing, with…
How Do You Calculate a Conversion Rate?
There might not be a term heard more frequently by marketing specialists than the conversion rate. And that's for a reason — the conversion rate is everything to a business…
What is Lead Scoring? Why It’s Important?
Most marketers have a primary goal of generating leads for their business. But if you're a marketer, you know that not all leads convert into customers. This raises the question…
What is a Lead or Prospect? What’s The Difference?
Lead and prospect, These two terms that you probably hear regularly. They are surprisingly difficult to define because there is not a single universal definition. Every customer starts as a…
What is AIDA Funnel Model? Marketing Strategy — Definition
You've often heard the term "AIDA" from marketers. So what is AIDA Funnel? In the post, we will guide you on the fundamentals of AIDA. It contains four words, stands for attention,…
What is The Bottom Of The Funnel? — Marketing Strategy
You’ve learned about the top-of-the-funnel and middle-of-the-funnel which engaged and informed your prospects. Your next step is to convert them into clients. You attract potential customers and manage in getting…
What is Middle of the Funnel Marketing?
After understanding the top of the funnel, now let's know about what is the middle of the funnel. Sounds good, right? Read on… A typical sales funnel has 3 main…