Marketing is done in several phases. There are different phases which include: awareness, interest, consideration, intent, evaluation, and finally the purchase. Throughout each step of the journey, marketers need to…
A successful landing page is the backbone of thriving online marketing. Iron Funnel will share 3 tips to create a landing page. Your offer may be considerable and optimized but…
Opt-in is permission-based email marketing to get the audience’s email addresses. Email can be collected in various ways such as providing a free download, trail-subscription, newsletter, or any other offer.…
Often you might have heard the term Lead Magnet. But wait, have you ever thought What is Lead Magnet? Well, it’s the term that is used in marketing for providing…
If you’re wondering how to boost your sales and searching for the perfect strategy. Then you might have heard the term Lead Nurturing. But What is Lead Nurturing? Let’s have…
As you dive into the digital marketing sea, you might hear about the term “landing page”, but what is a landing page? In digital marketing, a landing page is a…
If you’re into marketing, data is really important to have a better understanding of your customers. For that purpose, we need a tool to collect and manage customer’s data. So…
It’s something that we get quite asked a lot that, what is a link shortener? The answer could be simply that, it’s a tool that converts your long URL into…
So What is a link tracker? It is software to track particular links that you want to, it shows the number of clicks that you’re receiving on that link. Simply,…
We all know that modern marketing is based on data. If you have spent some time learning about marketing then you probably heard about CDP (Customer Data Platform). Let’s learn…