Introduction In today's highly competitive business landscape, leveraging analytics tools to optimize your marketing efforts is crucial for success. Iron Funnel's analytics tools can help small and medium-sized businesses unlock…
There might not be a term heard more frequently by marketing specialists than the conversion rate. And that's for a reason — the conversion rate is everything to a business…
Lead and prospect, These two terms that you probably hear regularly. They are surprisingly difficult to define because there is not a single universal definition. Every customer starts as a…
You've often heard the term "AIDA" from marketers. So what is AIDA Funnel? In the post, we will guide you on the fundamentals of AIDA. It contains four words, stands for attention,…
You’ve learned about the top-of-the-funnel and middle-of-the-funnel which engaged and informed your prospects. Your next step is to convert them into clients. You attract potential customers and manage in getting…
After understanding the top of the funnel, now let's know about what is the middle of the funnel. Sounds good, right? Read on… A typical sales funnel has 3 main…
Marketing is done in several phases. There are different phases which include: awareness, interest, consideration, intent, evaluation, and finally the purchase. Throughout each step of the journey, marketers need to…
If you’re into marketing, data is really important to have a better understanding of your customers. For that purpose, we need a tool to collect and manage customer’s data. So…
So What is a link tracker? It is software to track particular links that you want to, it shows the number of clicks that you’re receiving on that link. Simply,…
In the post, we will guide you about the importance of an email tracker. But firstly, we should know about What is an Email Tracker. How many times you have…